Facebook advertising holds tremendous promise for marketers looking to reach targeted audiences online. Nowhere else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate performance based on details about consumers such as their age, interests, employers, location and even friends and relationships.
Facebook advertising, however, is still relatively new, and advertisers are only beginning to experiment with… Continue Reading
Business Matt Lawson is the vice president of marketing at Marin Software,
